As a Product Manager at MONITORAPP, you will contribute to the planning, presentation and promotion of APPLICATION INSIGHT Product Suite that allows organizations to keep web applications, unified communications and database agile and secure. This Product Manager will build MONITORAPP's position in the Enterprise Security Market. This position focuses on Worldwide marketing activities spanning go-to-market planning, positioning, messaging, sales tools and collateral, competitive analysis, and recruiting of channel partners.
Go-to-Market Strategy: Help drive overall go-to-market strategy, planning and execution for the APPLICATION INSIGHT product suite in support of awareness, market-share and revenue growth objectives.
Product Messaging/Positioning: Develop and implement high impact and differentiated product positioning and messaging.
Business Cases: Create business cases and strategies for new products, markets and countries.
Gather and analyze data, prioritize market trends and direction, for three major go-to-market channels (partner, direct and retail).
Product Launches: Drive product launch planning.
Coordinate all launch activities and provide guidance to the cross-functional product launch team.
Sales Tools: Coordinate the development of high-impact sales tools such as white papers, presentations, product demos, etc.
Training: Develop key sales and channel training materials covering industry trends, product value proposition, and competitive position.
Competitive Analysis: Closely monitor marketplace for competitive moves.
Work with Retail Management to develop internal and external competitive analysis and selling-against guides.
Collateral/Packaging: Assist with the design, development and testing of product packaging and collateral designed to support the retail and partner channels
Demonstrated experience in performing competitive analysis, understanding and defining business strategy, and researching enterprise market.
Bachelor's degree in Computer Science or other related field and Master's degree in business/marketing area are highly desired.
Experience as S/W engineer or SQA engineer would advantage.
Pleasant Personality, Strong leadership, Self Motivated and energetic Prossess Good communication and Presentation skill, able to work with individual at all levels.
Seoul, South Korea
+82 (2) 749-0799